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Listen to the full episode here::
https://www.marketingtodaypodcast.com/ep118

This is part of a 3-part series of episodes from “Marketing Today ”.  Host Alan Hart interviews John Thies , the CEO of both Email on Acid and Cause for Awareness (a non-profit).  In this interview, Alan and John discuss how to design better email experiences (from the subscriber’s perspective).  They discuss common beginner mistakes, modern personalization options and other design considerations.

Let Your Voice Be Heard “Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link  and ask your question — it’s that easy. And if we can, we’ll answer it on the next podcast. We’re looking forward to your questions!

Highlights from this week’s “Marketing Today” podcast include:
• 1:07 – Introducing John Thies and Email on Acid
• 3:27 – Discussing key elements of getting email “right” these days.
• 5:50 – Discussing common mistakes.
• 8:00 – What are other ways to personalize email?
• 10:29 – What advice would you give your younger self?
• 11:26 – Where do you go for information?
• 11:58 – What’s one thing you love/dispise?

3 Key Points: • Email on Acid shows previews across many devices and clients so that designs can be tweaked for reliable delivery.
• Accessibility and designing emails that will be interpreted correctly in accessibility devices is very important for maximizing an email campaign’s reach.
• Beginners think (mistakenly) that email marketing is easy because sending basic emails is common. But, deliverability and telling a story are big challenges.
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Any earnings or income representations are aspirational statements only of your earning potential. There is no guarantee that you’ll receive the same results or any results at all for that matter. Your results will depend entirely on your work ethic, experience, etc… As always there is a risk with any business. I am not a financial advisor and nothing in this video should be considered legal advice
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Automation is the biggest buzzword we hear when it comes to email strategies. But there is a difference between email marketing and email automation.

Although you can do far more with automations, we wanted to take a few moments to explain the difference between email marketing and email automation and how each can be used to effectively nurture the leads in your sales funnel.

We also talk about some examples of each. Email marketing is about sending relevant messages to segmented audiences with single campaign emails from newsletters to product promotions.

Email automation is automated follow-ups and responses to those people who take specific actions. This takes some work off of your plate while keeping your message and brand in front of your customers.

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In this video, Gretta Van Riel breaks down the Top 10 Ecommerce Marketing Tips.

✅ Want to learn Gretta’s ‘Start & Scale’ process to launch your online store in 12 weeks or less? Sign up to our free masterclass now… https://foundr.com/ecommerce-masterclass/?sl=youtube_free_sas_10marketingtips

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✅ Foundr is a media and education company that produces content for entrepreneurs, and interviews world-class founders like Richard Branson, Arianna Huffington, Mark Cuban, Jack Dorsey and many more for its magazine, podcast, and online courses.

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E-commerce is the future, says Alibaba founder Jack Ma at the World Economic Forum in Davos, Switzerland.
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Comment Faire De L’ Email Marketing Avec Mailchimp?Tutoriel Pour Débutants
Ce tutoriel complet vous montre tout ce que vous devez savoir pour commencer votre marketing par email avec mailchimp. Mailchimp est une plate-forme de marketing par courriel populaire et gratuite qui offre de puissantes fonctionnalités.Dans cette vidéo,le Marketing Guru Samba Laobe FALL PDG l’agence de Publicité Numérique EXPERTS MONEY et de l’agence immobilière DIAMOND IMMO t’explique comment faire de l’email marketing avec Mailchimp?
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What’s my competitive advantage? http://bit.ly/29heNou

Move toward any goal, big or small with my FREE guide in the link above.
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online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,

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If you want to make money from the web, it’s not as simple as setting up a Shopify store and just generating sales. If it was that easy, no one would be going into an office and working in the normal workforce. Today I’m going to share why 99% of eCommerce will never sell without this. You’ll learn an easy eCommerce marketing strategy that can help you grow your ecommerce sales quickly and effectively.

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7 Proven Ways to Grow eCommerce Sales By 50% or More (video): https://youtu.be/ECFguym4230

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____________________________________________

So are you wondering what that one thing is? It’s persuasive copy.

No, I’m not talking about a tool or anything like that. It really is copy.

Just think of it this way, someone lands on your site, whether you do ads or SEO or email marketing, they check out this product that you’re selling, but then, they don’t see much.

They just see a few sentences, maybe a picture. You think they’re going to buy? No, that’s why over 95, 98, 99% of your visitors don’t convert.

And it’s why you’re creating eCommerce products, putting them on your store and you’re like, huh, why am I not getting any sales?

It’s because of the copy. You’re not interacting with the person. When you go to a physical store, you’re interacting potentially with a salesperson. That salesperson guides you, they help you, they, oh, you need this size to try on for this shirt?

Oh, this looks good, oh no, that doesn’t look good, you shouldn’t get that, but instead, you should get this.

You don’t have that on the web. So, what do you have to do to convince people to buy? You need persuasive copy.

So now that you know that it’s persuasive copy, let’s go over a few things that you can do to make sure that your copy is truly persuasive.

One, talk about the benefit. It’s not just about hey, I’m selling this product, it’s about the solution that, that product is giving people to their problems.

For example, if you’re selling toilet paper, and toilet paper, the one that you’re selling is so soft people don’t have a rough bum from that, your solution is ultra-soft toilet paper.

It’ll make you feel like your bum is sitting on clouds. I’m making it up. And if your reviews on that page enforce that, you’re going to get more sales, right?

So, you have to talk about the solution and the benefit that your solution is providing.

The second tip I have for you, persuasive copy isn’t just copy. A picture says a thousand words. So, if your pictures are amazing in your eCommerce product, you’ll do really well.

Taking professional pictures, 360 degree view cameras, showcasing your products, all this stuff will help boost sales and conversions.

The third thing, reviews.

The copy isn’t just about how much can you convince people to buy your product, it’s also how much can other people convince others to buy your product.

You need a lot of reviews on your site. Whether they’re bad reviews or good reviews, let them all through because they’ll help tell other people if they should be buying your product.

And the fourth tip when it comes to persuasive copy, you need to make sure you go really in-depth on every little thing that your product provides.

Every feature, every nook and cranny of it. Think about any objections someone has when it comes to buying your product.

If you answer all those objections in the copy, you’ll get more sales.

And the last tip I have for you, your copy doesn’t end on your product page. From your checkout page to the thank you page, all of that’s copy.

If you can optimize your checkout page and be like get this delivered to you within two days, emphasizing free shipping, things like that can help boost your sales.

Using a two-step checkout instead of a one-step checkout, that of course, helps boost sales as well.

Doing things like on your thank you page after they checkout, upselling more products and services, that of course, boosts sales.

If you do those things, you’ll start seeing that more of your products will start selling.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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#eCommerce #NeilPatel #DigitalMarketing
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Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/

0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.

0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.

1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work, yes, because people still read emails.

1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.

2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.

2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.

4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.

4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.

4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.

5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.

6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
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Think email marketing is dead? Not even close. Email marketing in 2019 is still one of the best, most profitable ways to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost.

But some things that used to work don’t anymore. So I’ve put this list together of what’s working like crazy in 2019 and beyond so you don’t have to guess and experiment. Put these tips into action and I predict 2019 will be THE year for your business!

👉 Access my FREE mini-course “How to Guarantee Website ROI” here: http://thedeependdesign.com/roi

👉 Or, want to see how you can work directly with Wes to get a more strategic customer generation website? Just go to: http://thedeependdesign.com/our-services/

#websuccess #emailmarketing
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