Suspicious emails: unclaimed insurance bonds, diamond-encrusted safe deposit boxes, close friends marooned in a foreign country. They pop up in our inboxes, and standard procedure is to delete on sight. But what happens when you reply? Follow along as writer and comedian James Veitch narrates a hilarious, months-long exchange with a spammer who offered to cut him in on a hot deal.

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Use these 4 tips as you boost your email marketing game.
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1) Keep your list clean – curate it, remove inactives
2) Research which content reaches people well organically
3) Use best performing content in your email headlines
4) Resend your email as many times as your stats say you should

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Translated titles:
4 consejos de marketing por correo electrónico para aumentar su tasa de apertura | Tutorial de mark

4 E-Mail-Marketing-Tipps zur Steigerung Ihrer Öffnungsrate | E-Mail-Marketing-Tutorial

4 conseils de marketing par courriel pour augmenter votre taux d’ouverture | Tutoriel de marketing p

4 dicas de marketing por e-mail para aumentar sua taxa de abertura | Tutorial de Email Marketing

4 ईमेल विपणन युक्तियाँ आपके खुले दर को

4 Tips til markedsføring via e-mail for at øge din open rate | E-mail-marketingtutorial

4 e-mailmarketingtips om uw open rate te verhogen | Zelfstudie e-mailmarketing

4 consigli di email marketing per aumentare la tua percentuale di apertura | Tutorial di email marke

オープンレートを高める4つのメールマーケティングのヒント|メールマー

4 Tips om marknadsföring via e-post för att öka din öppna kurs | E-postmarknadsföringsstudie

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As I keep exploring alternatives to Google services, I’m now looking into which email services can replace the allmighty Gmail. I won’t be looking at other big companies services, such as Outlook.com, since they have the same weird practices as Google. Let’s look at our options !

Consider supporting the channel on Patreon: https://www.patreon.com/thelinuxexperiment

Why quitting gmail
Gmail is a great service. It’s free, it has plenty of storage, uses labels, allows to archive messages, and generally looks pretty good. It’s also using all your data and reading all your emails. That’s the main problem, for me.

Proton Mail
It’s a solution designed to be as private as possible, where everything is encrypted, and no information is shared.
Your email account can be created without giving any personal info, and it is of course open source as well.
Proton Mail has a free tier, limited to 500Mb of storage and 150 emails per day, which is more than enough for my needs. More demanding users can part with about 4 euros a month, upping the storage to 5gb and 1000 emails per day. This tier also allows you to use your own email domain, and create up to 5 email addresses.

Interface-wise, Proton Mail looks alright. It doesn’t have the clean, nice look of Gmail or Outlook.com, and the colors are not really to my tastes, but if you feel like it, you can use custom CSS to style it the way you like.

Proton mail can import your contacts, but unfortunately, there doesn’t seem to be any sync options with third party clients. The whole thing being encrypted makes regular email clients unable to read or access anything. There is an application, called Proton Bridge, that allows you to sync your email on a client, but it only works on Thunderbird, and is still in beta.

Net – Courier
Net C, or Net courrier, is a european mail provider. They not only provide an email service, but also some storage space (500Mo by default), an adress book, calendar, and photo storage service.
Creating an account is free, and lets you pick the domain name between a bunch of different propositions.

The TLDR is that free accounts are subjected to ads through third party cookies, including targeted ads, and premium accounts are not. Net-C won’t read your emails, though, to offer ads specifically taileord to what you wrote or received.

Looks-wise, Net-C isn’t that great, with a huge header, and boxy design, but it’s clear enough, and can be customized, with different colors and sizes.
If you don’t like the webmail, though, you can sync email with any IMAP capable client, as well as the calendar with caldav and ICS, and the address book with carddav. Net-C also supports Exchange Active Sync if you’re into that sort of thing.

Even the storage space can be accessed remotely through FTP or WebDav ! This is great, since it means that your Net-C email, contacts, and calendar can be synced with any client you’d like to use, thus escaping the ads present in the webmail.

Net-C offers a Premium package, for 12 euros a year. This includes 20 Go of email storage, 5 Go of cloud storage, the removal of ads, as well as the access to the POP3 protocol for mail syncing.

If you want more cloud storage, you can buy a “cloud pack”, but prices are pretty high, with 500Go costing 40€ per month, so I’d recommend finding another solution.

Zoho Mail
Zoho is a big company, providing services ranging from email, to a full blown CRM, to online document editing, project management, and many, many more. Zoho Mail is a full featured solution, integrating a mailbox, contacts, a calendar, tasks, and notes. Zoho guarantees privacy, and does not use or collect your data outside of what it needs to actually provide you the email account.
Interface-wise, Zoho looks more modern than the other services I tried before.

The free personal account includes your “@zoho.com” email adress, as well as no ads, two factor authentication, imap and Pop sync for email, and caldav sync for calendar. Zoho is a highly configurable service, with a ton of preferences.

Free tier users get 5GB of mail storage, but you can upgrade, with prices ranging from 3$ a month for 30gb, to 6$ a month for 100Gb. Both these tiers include access to a ton more Zoho services, and the prices are pretty reasonable even for an individual user

Conclusion
There are other email providers out there, but these are the ones that stuck with me. For more privacy-focused users, Proton Mail seems like the obvious choice. It has its limits, such a syncing with other clients, but this is the price to pay for full email encryption.

I now hesitate between Zoho and Net-C. On the one hand, Zoho seems like a full featured replacement for a lot of other google services, such as Drive, Docs, Keep, and many more. On the other hand, Net-C seems like a great independant solution, and is more in keeping with the “one provider per service” approach I’m looking for.

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Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/

0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.

0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.

1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work, yes, because people still read emails.

1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.

2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.

2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.

4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.

4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.

4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.

5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.

6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
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Think email marketing is dead? Not even close. Email marketing in 2019 is still one of the best, most profitable ways to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost.

But some things that used to work don’t anymore. So I’ve put this list together of what’s working like crazy in 2019 and beyond so you don’t have to guess and experiment. Put these tips into action and I predict 2019 will be THE year for your business!

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#websuccess #emailmarketing
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