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Official Shopify article: Pricing and discount strategies ↓
https://www.shopify.com/enterprise/pricing-strategies-discount-strategies-and-tactics

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Welcome! In this tutorial, learn how to create discount codes for your Shopify store. I will also be sharing a few marketing tips to help you choose the kind of discount that works best, and how different offers can help you increase customer loyalty.

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IMPORTANT NOTICE: We are migrating to a new channel. Please subscribe to the new one for all upcoming videos! Thank you for watching Shopify Success! New channel: https://www.youtube.com/@myshopifysuccess

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TIMESTAMPS

00:00 – 00:24 – Intro
00:24 – 01:04 – Choosing discount type
01:06 – 01:46 – Generating code
01:46 – 02:19 – Setting discount value (% or fixed)
02:19 – 02:38 – Selecting sales channels (Facebook, Instagram…)
02:38 – 03:52 – Setting minimum purchase requirements
03:52 – 05:58 – Who can use your discount? Customer eligibility + marketing tips
05:58 – 07:21 – Maximum discount uses, should you set a limit?
07:21 – 07:51 – Set discount combinations
07:51 – 08:16 – Set active dates – Make discount valid (rewind to 05:58 for more tips)
08:23 – 09:07 – Finalizing and testing discount code
09:07 – 09:33 – Outro

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Please leave a comment below if you have any questions about this video or about Shopify in general- I’ll do my best to help you out! If you found this tutorial helpful, make sure to give it a thumbs up, and if you have subscribed to the channel, welcome aboard, I’m very excited to have you here! I’ll see you in the next video!

Learn the difference between manual and automatic discount codes. Walk through how to setup manual discount codes on your e-commerce store.

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