eCommerce has powered ahead in the last 20 years! From an online pizza order in 1994 in California, to an industry that will generate an estimated US0 billion in consumer sales in 2014. Shopping online has become an increasingly important way for consumers in Asia Pacific to shop for everything, from groceries to cars. Here’s a look at the stats demonstrating how eCommerce then and now, is fast becoming mainstream for both consumers and merchants around the world.

China’s trillion-dollar online shopping market has so far been confined to richer cities. Now the race is on to capture the other half of China’s population: the hundreds of millions in rural areas, where rising incomes are leading to fast-growing consumption.

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