This is a real scam email pretending to be from Co-op Bank that’s doing the rounds at the moment. In this video we show you all the telltale signs to spot it’s a fake and how to avoid being scammed.
It’s an example of a phishing email – these aim to trick you into thinking you’re dealing with a genuine company. The most dangerous fakes can even replicate the sender email address – so the message appears to come from a trusted source such as a bank or government domain, eg ‘@yourbank.com’.
Banks have various tools at their disposal to stop scammers from impersonating them. But Which? has discovered that not every bank is making use of these vital protections. They can and should be doing more to protect their customers from phishing attempts, but while your bank catches up, here’s what you can do to defend yourself.
00:00 How to spot a phishing scam intro
00:05 Real Co-op Bank email scam
00:10 Scam email display name
00:15 Scam email sender address
00:36 Scam email content
00:54 Scam email links – DO NOT CLICK
0:10 What to do with a scam email
Read more: https://www.which.co.uk/news/2021/06/banks-missing-vital-protection-against-email-scams-warns-which/ – Which?
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This video shows you how to write outreach emails that convert. Today, outreach is a necessity for successful link building, exposure, and influencer marketing. This tutorial shows you how to write good outreach emails that won’t get ignored.
Bloggers and SEOs have quickly discovered that the “publish and pray” method does not work. In order to get backlinks, you need to engage in blogger outreach and connect with people who can help you achieve your goals.
Whether you want higher Google rankings, your content to be shared on social media, or to engage in joint ventures, mastering the art of cold emailing will propel you closer to your end game.
This tutorial covers everything from the basics of email outreach to advanced tactics like scaling your outreach with third-party tools like Buzzstream, Mailshake, and Pitchbox.
There are plenty of examples in this tutorial to help stir some creativity for your own link building and outreach campaigns.
Here’s what you’ll learn in this video:
1. How to identify the “right” person to send your email to.
2. How to write and send a pitch that converts (including email subject lines).
3. How to scale “personalized” emails (merge tags).
4. How to send an effective follow-up email.
Timestamps:
1:12 Forget about generic emails you send to everyone
1:47 Find the right email address for the right person
3:50 Write a solid pitch
6:38 Use tools that support bulk email sending
8:08 Set up a follow-up sequence
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